Growth Consulting
The strategic analysis you need to understand how to improve your marketing and sales results.
We analyze your campaigns, channels and digital marketing processes to identify concrete opportunities for improvement. The goal is simple: help you invest your marketing budget better, based on data, not guesswork.
YOUR GROWTH'S BLIND SPOT
What separates the results you have today from the results you want to reach?
A hidden problem or an unexplored opportunity could be holding your business back from better results.
There are three moments when this analysis becomes especially important:
When you want to grow more
Before increasing investment, team or channels, it's worth understanding whether what already exists is ready to support that growth, and whether there's room to improve it.
When you've already tried, unsuccessfully, to improve results
You may have optimized campaigns, changed pages and tested new approaches, and still can't tell where the problem is.
Everything seems to be working.
But you feel the business could be generating more return.
If you believe your business could be growing more, you're probably right. Let's help you find out how.
How does NORDE's Growth Consulting work?
It's a consulting model based on a full audit of your sales funnel and a concrete action plan for the months ahead.
Full audit
We analyze campaigns, channels and metrics to identify what is, and isn't, working, where there are untapped opportunities or hidden problems costing you money.
Action plan
We map out a clear action plan, not just a diagnostic report that ends up in a drawer because you don't know where to start.
Ongoing support
Support implementing the recommendations and tracking results over time.
FORMATS
Choose the consulting format that fits your challenge.
A strategic approach, focused on results and sustainable growth.
Single Session
- In one 1h30 session, we identify as many problems in your account as possible
- Action plan
- 7 days of support
NORDE Follow-up
- 3 sessions with an in-depth analysis of your funnel and business
- Action plan
- 30 days of support
NORDE Partnership
- Stop worrying about hiring a consultant — have us by your side every month, always available, so you're never left wondering about the performance of your ads and sales funnel. We handle everything.
Knowledge built over more than 11 years of experience in digital and more than €3M managed for our clients.
Not sure which plan is right for you, but unhappy with your current digital results?
Book an initial meeting with us to help you find the right direction.
Frequently asked questions
FAQ
Do I need a consultancy if I already have an in-house marketing team?
A growth consultancy can make sense even when a company already has an in-house marketing team. When you work on the same account for a long time without exposure to other accounts and businesses, it's easy to develop tunnel vision — not because your team isn't competent, but because they might not be seeing things a fresh pair of eyes would catch.
The consultancy's role isn't to replace the team — it's to add an external perspective on the business, identify limitations that may be going unnoticed, and help define priorities.
At NORDE, we look at marketing together with the other areas that influence growth, such as acquisition, conversion, sales, data, technology and processes.
How do I know if I need a growth consultancy or a different service?
A growth consultancy makes sense when a company knows it wants to improve results but isn't yet clear on where to act first.
If you already know, for example, that you need to improve SEO, set up a CRM or launch ad campaigns, it may make more sense to go straight to that service. But when the problem isn't obvious — sales have stalled, results fluctuate, there are leads but few convert, or several areas seem to need attention — a consultancy lets you analyze the business before deciding where to invest.
The goal is to avoid picking a solution before understanding the problem.
What if our data isn't well organized?
Disorganized data doesn't necessarily rule out a growth consultancy, but it can limit how deep some conclusions go.
We start by working with whatever information is available: sales data, campaigns, analytics, CRM, website, sales processes and the team's own knowledge. Along the way, we also identify measurement gaps, missing information or data that should be connected.
In some cases, improving data collection and organization becomes one of the consultancy's own recommendations — without a solid information base, it's harder to understand what's actually driving results and make good decisions.
What's the difference between growth consulting and marketing consulting?
Marketing consulting focuses mainly on decisions related to market, positioning, messaging, channels and acquisition. Growth consulting has a broader scope and looks to understand everything that could be limiting the business's growth.
That can include marketing, but also sales, conversion, the offer itself, pricing, CRM, data, technology, processes or operational capacity.
In practice, a company can run good marketing campaigns and still grow below its potential, because the real problem sits after the lead — in the sales conversion, in customer retention, or even earlier, in the offer itself.
How do I know what's limiting my company's growth?
To identify what's limiting a company's growth, you need to look at the full path from demand, to acquisition, to the sale, to the ability to deliver the product or service.
Common signs include:
- increased spend without proportional sales growth;
- lots of leads, but low conversion into customers;
- sales too dependent on specific periods or campaigns;
- difficulty knowing which channels generate customers;
- slow sales processes;
- low retention or recurrence;
- a team without the capacity to handle more demand;
- several initiatives under way, but no clear priorities.
The main bottleneck isn't always where it appears to be. That's why a growth audit should look at the different stages together, not just one isolated metric or channel.
What metrics matter for evaluating an SME's growth?
The metrics that matter most for evaluating an SME's growth depend on the business model, but they should connect acquisition, sales, profitability and growth capacity.
Some of the main ones are:
- revenue and sales trends;
- margin;
- number of sales opportunities;
- conversion rate between funnel stages;
- customer acquisition cost;
- average value per customer;
- recurrence or retention;
- sales cycle length;
- marketing return on investment;
- percentage of leads that become customers;
- growth by channel or acquisition source.
Metrics like clicks, impressions or cost per lead can be useful for diagnosis, but shouldn't be looked at in isolation when the goal is understanding whether the business is genuinely growing in a healthy way.
Does a consultancy make sense if I already work with a marketing agency?
A consultancy can make sense even when a company already works with a marketing agency, because the two services can serve different functions.
The agency can stay responsible for executing campaigns, content, SEO or other channels, while the consultancy looks at the bigger picture, questions priorities and identifies where limitations or opportunities exist.
In the case of a growth consultancy, the analysis can also cover areas that usually fall outside the agency's scope, such as sales conversion, CRM, data, processes or the link between marketing and sales.
The goal doesn't have to be replacing the current agency — it can be giving the company a broader view of what to improve, and in what order.
